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Influencer - Viral Communications
Expected Outcomes
A viral peer-to-peer approach that influences the entire organization
Change embedded deep within the organization at an informal level
Continuous feedback to the senior leadership on what is working and what is not
How It Works
Identify change agents across required roles; leverage analytics to detect influencers
Recruit, onboard and build capabilities
Agents select and act on opportunities to embed culture, and provide advice and feedback to Senior Leaders
Time & Effort required
Initial very quick organization wide survey to identify the change agents; Capability building sessions over 1-2 months to train the influencers
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