Creating an Employee Value Proposition
Expected Outcomes
3-4 Differentiated unique value propositions around
why an employee should join an organization
what can an organization can offer to such an employee
Shared understanding across levels throughout organizations to create brand ambassadors for the company
How It Works
Focused group discussions at 3 levels of the organization (Sr, Mid, Jr) on a stratified random sample basis .
The outcomes at each level is verified to create a set of distinctiveness in value proposition of approximately 10-12, which is then checked for acceptance / implementability of a senior management and a draft value proposition is created
Draft value proposition is then checked across the organization for believability-perceptual maps which is then shared back with senior management for believability, implementability, commitment to execute
The final value propositions are created and shared across the organizations
Time & Effort required
4 half day meeting with senior management, 10 focused group discussions across levels of half a day each, Cross functional team to be formed to internalize the concept at organization level. Cascade communication by CHRO/HR across organization